Core businesses
BUILD THE BRAND. SELL THE PRODUCT.
EXPAND GLOBALLY.
01
K-BEAUTY & CONSUMER BRANDS
A long-term focus for KWG. We identify promising Korean skincare, sunscreen, cleansers, masks, haircare, bodycare, cosmetics and beauty devices, and work to develop international distribution for the brands behind them.
01
Discover
Identifying Korean beauty and consumer brands with international potential.
02
Develop Distribution
Building routes to market through distributors, wholesalers, e-commerce and specialty retail.
03
Grow the Relationship
Deepening commercial arrangements with brands as performance develops.
02
K-FOOD & HOSPITALITY
We work to connect Korean food manufacturers, ingredient suppliers and consumer brands with international distributors, retailers, restaurants and commercial buyers - building trade and distribution relationships rather than one-off export consulting.
01
Source
Working with Korean food manufacturers, ingredient suppliers and consumer brands.
02
Connect to Buyers
Introducing products to international distributors, retailers, restaurants and e-commerce channels.
03
Support Expansion
Helping Korean restaurant, café and franchise concepts explore international markets.
03
FASHION & LIFESTYLE
A business that runs in both directions - bringing selected global apparel, accessories and lifestyle products into Korean distribution, while helping Korean fashion and lifestyle brands develop a presence in international markets.
01
Bring Brands In
Introducing selected foreign apparel, accessories, travel and lifestyle products to Korean distribution.
02
Take Brands Out
Helping Korean fashion and lifestyle brands develop routes into international markets.
03
Build the Relationship
Developing lasting commercial arrangements in both directions.
04
E-COMMERCE & DISTRIBUTION
An early operating focus for KWG - identifying promising products, bringing them into the Korean market, and distributing them through marketplaces and direct-to-consumer channels. We are building toward a combined importer, distributor and e-commerce capability rather than operating purely as an online reseller.
01
Identify Products
Finding products with genuine potential in the Korean market.
02
Launch & Sell
Bringing products to market through marketplaces and direct-to-consumer channels.
03
Scale What Performs
Using sales performance to decide where to invest further.
05
TRADE, LOGISTICS & FULFILLMENT
KWG is deliberately asset-light - coordinating the freight, customs, warehousing and fulfillment partners that move goods, rather than owning the infrastructure itself. We operate across Korea rather than from a single city, with Busan's port and maritime infrastructure particularly relevant to this side of the business.
01
Coordinate Movement
Working with import/export and freight partners to move goods efficiently.
02
Manage Compliance
Partnering with customs professionals to keep cross-border movement smooth.
03
Operate Fulfillment
Coordinating warehousing, 3PL, inventory, fulfillment and returns.
06
ENTERTAINMENT & PARTNERSHIPS
KWG develops commercial opportunities that bring Korean artists, creators and cultural partners together with brands across beauty, fashion, food and hospitality - originating the commercial relationship and coordinating execution with the right partners.
01
Originate the Opportunity
Creating the commercial relationship with Korean artists, creators and cultural partners.
02
Match Brand & Talent
Pairing cultural partners with the right category across KWG's businesses.
03
Coordinate Execution
Working with the appropriate partners to deliver each campaign or launch.
